Choose a company that leverages analytics in its decision-making process. Your responsibilities
include exploring, illustrating, and analysing the significance and contribution of applied analytics in this company’s business and financial strategies.
Your report should consist of the following sections:
1. Introduction (250 words): Provide an overview of the chosen company and briefly
discuss how it utilises analytics in its operations.
2. Analysis and Discussion (1,100 words): This is the main body of your report. Here, this section must provide an in-depth analysis and discussion on how the company applies analytics in its day-to-day operations and decision-making processes. Discuss how analytics contributes to this company’s competitive advantage. Remember to use concepts from the course to support your analysis.
3. Recommendation (350 words): Based on your analysis, provide recommendations on
how the company can further exploit analytics to optimise its business and financial
strategies.
Citation Format APA