Assignment requires you to do a case analysis. Completing this assignment will enable you to explore the tension between global integration and local responsiveness.
- Font: 12-pt Times New Roman
- Margins: 1-inch all around
- Length: Maximum 1500 words (excluding exhibits
In Assignment 3A, you will analyze the case of Lundbeck Korea, one of the most promising subsidiaries of Lundbeck, a Danish based pharmaceutical firm.
The Vice President of Lundbeck, Michael Andersen, wants to create a reporting structure and management mix that would balance the local demands that Lundbeck Korea required for growth, with Lundbeck’s overall strategy. This case introduces the dynamic tensions between taking advantage of local management expertise and executing a corporate strategy developed for an entire global group. In addition, it illustrates the importance of being sensitive to local management goals, while promoting a global corporate culture.
Completing this assignment will enable you to explore the tension between global integration and local responsiveness and help you understand how reporting structures can be used to balance the demands between corporate headquarters strategy and local integration.
Case Analysis Questions
The following questions are just a starting point that will help you organize your thoughts and better analyze the case. DO NOT simply answer these questions—rather, you must write a thorough case analysis as outlined in the Assignment Tips and Requirements page.
- What priorities will the local, regional, and headquarters managers have? How will their backgrounds and positions in the company influence their concerns?
- What type of organizational mentality does Lundbeck have? Why has this mentality developed? Does it reflect a good balance between global integration and local responsiveness for Lundbeck
- What is the value of having a regional division? Should Andersen separate Lundbeck Korea from Lundbeck Asia?
- Can you devise a win-win-win solution, one that meets Andersen’s needs and does not result in either Jun or Rajar leaving the company?
Presentation – 35 marks
- Quality of executive summary (10 marks)
- Use of tables, figures, and appendices (10 marks)
- Flow of written material (5 marks)
- Language usage and clarity (5 marks)
- Grammar and punctuation (5 marks)
Substance – 65 marks
- Identification of the core problem (10 marks)
- Identification of the underlying causes (15 marks)
- Analytical depth and rigour (15 marks)
- Discussion of viable alternatives (15 marks)
- Choice and defense of recommendation (10 marks
Executive summary (200 words):Problem statement (50 words)Analysis (600 words):Discussion of alternatives (400 words)Recommendation (250 words)
- Make sure to stay within the time frame of the case study. If the case study ends in 2000, your analysis should assume it is the year 2000.
- Write from the perspective of the decision maker in the case study.
- Create exhibits (charts, tables, diagrams, etc.) to support your analysis of the case study and highlight the conclusions to be drawn from the exhibits in the body of your report.
- Do not present the two alternatives in a table format, and avoid extensive use of bullet points.
- Your report should be analytic rather than descriptive. Do not simply repeat the case facts and exhibits of the case study in your report. Use them to justify your analysis and emphasize the points you are making.
- You must follow APA style for citations and referencing.