Apple Watch’s market positioning among smartwatches and the customer segments it faces

October 8, 2024October 8, 2024 Discipline: Marketing

I worked on a paper with my group and was responsible for the ANALYSIS section of the RESEARCH paper. This section needs to be between 1500 and 1800 words and mainly consists of analyzing the Apple Watch in today’s market using market analysis methods. We have come up with the conjoint analysis we have done, the tables and data in it, and you can use them when you write your part. However, there is no need to rewrite the conjoint analysis part.

3.1 Methodology 
 3.2 Positioning: perceptual map (market position) and differentiation 
3.3 Segmentation: (consumer analysis) targeting. consumer behavior 
3.4 Conjoint Analysis: (optimal price) 600 words (Rebecca) 
3.4 Pricing Strategies: (pricing heuristics, price discrimination, skimming price, competitors) 
 3.5 digital marketing
3.6 Customer lifetime value

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About the citation section of the paper, I have included a portion of the papers used below, and you can also find new reference papers to use as part of your supporting paper.

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