Description of Assessment Requirements for the Module:
In your role as a start-up entrepreneur, you are required to submit a report to outline your
new business concept. In particular, you are expected to do the following:
-
Discuss the inter-relationship between entrepreneurship and innovation in business
management, and your business concept including the key components of the venture
concept (product or service, target market, special attributes, values, scale of the newly
proposed business, location and who will be involved) (LO1, LO2).
-
Critically evaluate the Business Model Canvas and key components of the Value Chain
in relation to your proposed business.(LO3)
-
Evaluate different strategies that are used by entrepreneurial organisations at start up,
and during periods of growth, and underperformance (LO3).
-
Discuss the range of techniques that can be used to identify opportunities, and critically
discuss how potential risks could be managed. (LO4)
Structure of the Assignment
-
Title Page
-
Table of Contents
-
Introduction (300 words)
-
Body
-
– Task 1 – (600 words)
-
– Task 2 – (600 words)
-
– Task 3 – (600 words)
-
– Task 4 – (600 words)
-
-
Conclusion (300 words)
1. List of References
TASK DESCRIPTION –
Please be aware that all the word counts mentioned for the individual sections of your plan are
provided as guidelines, which could vary depending on the individual plan.
3,000 words (+/- 10%)
Please note the following when completing your written assignment:
-
Writing: Written in English in an appropriate business/academic style
-
Focus: Focus only on the tasks set in the assignment.
-
Document format: Report
-
Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using
Harvard referencing throughout is also provided.
-
Research: Research should use reliable and relevant sources of information e.g. academic
books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company annual
reports and other company information. All referencing should be in Harvard style.