ase Study 1 – The Intersection of Vision, Values, and Mission in Organizational Leadership – A Public Relations Management Perspective

Instructions:

1. Submission should be between 500-750 words.
2. Ensure you use proper grammar, word choice, syntax (arrangement of words to create well-formed sentences), and writing mechanics (capitalization, punctuation, and spelling).
3. Properly cite and reference.
4. At least two scholarly

Note: I will provide course readings associated with the assignment.Assignment:

This case study assignment provides an in-depth examination of real-world scenarios, providing rich insights into the practical application of theoretical concepts. In the context of PR management, analyzing how an organization’s vision, values, and mission intersect with its leadership and decision-making processes is vital. This case study will dissect these elements in a selected organization, offering a practical, nuanced understanding crucial for shaping ethical communication strategies and maintaining a strong organizational identity.

Critically reflect on the lecture and readings from this module as you address the following prompts in your case study analysis paper in 500-750 words:

Case Study Analysis

1. Selection and Introduction of the Case Study Organization
1. Choose a well-known organization that has been in the public eye for its leadership decisions.
2. Provide a brief history and background of the organization, emphasizing aspects relevant to PR management.
2. Examination of Vision, Values, and Mission
1. Identify and describe the organization’s stated vision, values, and mission. Explain how these are communicated and perceived both internally within the organization and externally to the public.
2. Include specific examples of communication materials, public statements, or campaigns that reflect the organization’s vision, values, and mission.
3. Leadership and Decision-Making Processes
1. Investigate the leadership styles within the organization. Focus on key leaders and their role in shaping the organization’s direction.
2. Analyze specific decisions made by these leaders and how they aligned or misaligned with the organization’s stated vision, values, and mission.
4. Critical Incidents Analysis
1. Identify at least two critical incidents where leadership decisions had a significant impact on the organization’s mission alignment.
2. Discuss the context, decision-making process, outcomes, and public reaction to these incidents.
5. Impact on Organizational Culture and Success
1. Evaluate the long-term effects of these leadership decisions on the organization’s culture. Consider aspects such as employee morale, organizational structure, and public image.
2. Assess the implications of these decisions on the organization’s overall success, with a focus on public relations outcomes.

Format

• The paper should follow APA guidelines for formatting, citations, and references.
• Ensure the inclusion of at least two scholarly sources to support your analysis.

This assignment, designed as a detailed case study analysis, aims to deepen the understanding of the critical role of leadership in aligning an organization’s vision, values, and mission. It encourages PR management students and practitioners to apply theoretical concepts to real-world scenarios, fostering the development of effective and ethical leadership skills.Top of Form

Link to reading: https://link.springer.com/article/10.1007/s10551-020-04491-8