Background
In this assignment, you will collaborate with your team to develop your International Business Project assigned in Module 1. Continue working with your team to complete the fourth segment: Develop the 4 Ps of Marketing (Marketing Mix) (Module 4) to complete your IBP Report.
Instructions
Write a 15-page report, International Business Plan, using Microsoft Word ® in which you address the following:
Company Proposal & Background (Module 1)
Write 2-to 3 pages in which you include the following:
Research and select a country to do business in outside the United States.
Select a service, product, or idea.
Create a company name and logo and describe the meaning behind each of the following selections:
Name
Logo
Mission
Structure
Trade Agreement (Module 2)
Using two paragraphs, discuss the presence or absence of trade agreements associated with doing business with the country you selected. Make sure to address the following:
Specify if there is a trading agreement between the trading countries.
Explain the effects of the trade agreement (if this is the case) and how it impacts the service, product, or idea you have selected.
If no, explain the advantages or disadvantages of not having a trade agreement.
Market Entry Strategy (Module 3)
Select one of the following options to develop your market entry strategy. Explain your chosen strategy and why this approach was optimal for your company.
Licensing
Franchising
Joint Venture
Merger and Acquisition
Wholly Owned Subsidiary (WOS)
100% acquiring
Greenfield Investment
Brownfield Investment
4 Ps of Marketing (Marketing Mix) (Module 4)
Explain the marketing objectives, strategies, and tactics addressing the following outline:
Product Range
What is your total, core, and auxiliary product?
What are the product’s ingredients?
What are the product’s features?
How is the product used?
What are the benefits of your product?
How much do you buy/produce?
Where do you buy/produce?
How do you package and label your product?
Advertising and Promotion
How do you package our product?
How do you advertise the product – TV, radio, Internet Web Site, newspaper?
How do you promote the product?
What is the theme and message of your advertisements?
Distribution or Place
Where do you start or enter the market?
How and where do you move the product?
What is your delivery time?
What is your delivery cost?
Product Price
What is your cost?
What is your pricing objective?
How much do you charge?
Format your report to include a cover page with the following:
Course No/Title
Name of the Professor and Course Term/Month
Team Number and Designated Team Leader
Team member names and NU ID numbers.
Compile all segments to finalize your 15-page report.
Cite a minimum of 25 sources using APA format to include a required reference list.