Your work should take the form of a written paper of 1500 words (±10% = 1350-1650 words). You
should include a word count at the front of your paper. Use headings, diagrams, brief tables if
appropriate to illustrate points and to support your arguments. Ensure that these are relevant, based
on your reading, and their significance to your argument is clear. The assessment focuses on the
documentation of your analysis and discussion of a contemporary business issue in relation to your
chosen theme of the company. An Executive Summary, Abstract or other formal additions to the paper
are not required for this piece of work, however, a clear contents page may help you structure your
work
Based on the same question delivered for the power point presentation (The impact of Innovation on Apple’s Performance), you will submit an individual report of 1500 words (±10% = 1350-1650 words)
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