The purpose of this assignment is to select a company, conduct research on it, and collect data, analyze findings, and explain how this information is used to formulate marketing objectives, strategies, and tactics that align to the organization’s mission and vision statements.
Navigate to the IBIS World resource, provided in Class Resources, and identify a company from the Search by industry, keyword, company or code search box. You must obtain permission on the company from your instructor prior to starting the project. Explore the IBIS World website and conduct additional marketing research on the company to locate the company’s mission and vision. Assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.
Once you have conducted the necessary research, complete and submit the “Benchmark – Marketing Plan Analysis – Marketing Strategies, Objectives, and Tactics” resource to the digital classroom.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
BS Applied Entrepreneurship, BS Applied Management, BS Applied Marketing and Advertising 1.1; BS Business Information Systems 3.4; BS Business Analytics, BS Business Management, BS Marketing and Advertising, BS Sports Management 3.5; BS Accounting, BS Business Administration, BS Entrepreneurial Studies, BS Finance, BS Finance and Economics, BS Hospitality Management, BS Supply Chain and Logistics Management 3.7; BS Business Secondary Ed 6.2
Determine how organizations formulate marketing strategies and tactics using market and consumer data.