Branding on a global level can get a bit more complicated as you carefully balance consistency in brand identity and the culture of the country you are entering. For your final paper topic, will you be altering any key components of the brand’s image?
March 20, 2024March 20, 2024
Branding on a global level can get a bit more complicated as you carefully balance consistency in brand identity and the culture of the country you are entering. For your final paper topic, will you be altering any key components of the brand’s image? In two pages please discuss any alterations you will need to consider when entering into the new nation, or why a consistent strategy will work.
This is based off of the paper that I have attached below for XYZ.
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