(A) Review the branding strategy and brand positioning/strength
for AIR PEACE LIMITED and evaluate the strategic significance of this strategy (for
allowing the organisation to develop an excellent global brand presence IN THE
UK).
(B) Based on the evaluation, recommend new steps for
AIR PEACE LIMITED brand strategy to ensure the success of the organisation ON THEIR
NEW ROUTE FROM LAGOS TO LONDON, in a globally competitive marketplace,
including an action-plan/timeline for your recommendations and areas for
investment.
COMPLETE A PETLE AND
SWOT AND ADD IN THE APPENDIX
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