BUS225 M8.2 Discussion: Purchase Dissonance and Its Influence on Repeat Purchase Decisions

April 23, 2024April 23, 2024 Discipline: Business and Management

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Please read the instructions carefully
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1. I ALSO NEED 3 RESPONSES TO MY CLASSMATE’S DISCUSSION ONCE IT’S POSTED. 

2. I WILL SEND YOU THEIR DISCUSSION SO YOU CAN REVIEW IT AND ANSWER IT. 
3. MAKE SURE ITS 3 SEPARATE RESPONSES FOR THE 3 CLASSMATES. 
4. PLEASE ANSWER EACH DISCUSSION RESPONSE SEPARATELY AND ADD THEIR NAMES TO THEIR RESPONSES IN
THE ORDER THAT I SEND IT TO YOU. 
5. EACH RESPONSE HAS TO BE 200-250 WORDS EACH.I HAVE UPLOADED THE DISCUSSIONS  
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Consider the information that you have learned in this module and connect it to our discussion!

Part I: Initial Post

Babin and Harris (2022) defined consumer satisfaction as, “a mild, positive emotion resulting from a favorable appraisal of a consumption outcome,” (p. 304). Consumer dissatisfaction is the negative emotion regarding a purchase outcome and is sometimes referred to as “buyer’s remorse.” 

  • Discuss the impact of consumer dissatisfaction for future purchases with the same company.
  • Identify an example of a purchase you made and later regretted the purchase.
    • What action did you take, if any?
    • Would you be willing to purchase from the company in the future? Why or why not? 

Part II: Connect with Classmates

Note: You must first submit your post in order to see and engage with your classmates’ posts.

Meaningfully engage with classmates’ posts to move the conversation forward. Share insights about what they posted, ask follow-up questions, share experiences, etc.

Evaluation

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on “Reply.” Then copy/paste the text into the message field, and click “Post Reply.” To respond to a peer, click “Reply” beneath the initial post.

This discussion will be graded using the discussion board rubric. Please review this rubric prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.

Requirements

  • Post a minimum of 300 words for your initial post and reference at least three course materials.
  • Justify your explanations by including in-text citations and your references in APA format as applicable. 

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