Assignment/Assessment: Choose an SBE success (define what you mean by “success”), i.e., a SBEnterprise with a track record. Discuss, using documented sources, the SBEnterprise’s team’s background, skills, reasons for working together, path to the SBE success, barriers/failures, and so on. Contrast “the winners” with two “losers” in the same SBE sector and try to identify what went right or wrong. Summarize your case study with “lessons learned,” i.e., thoughts on how your research added to/changed your understanding of SBEs.
SBE I chose: Gym shark (fitness brand)
Draft: Please follow these directions:
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Minimum 1,000 words without references. Shorter drafts will receive a lower final grade.
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Use APA-citation style.
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For foreign-language sources, translate the title and other information, if relevant,
in English. In the text, you can use original language terms for ministries, laws, customs, etc., if that aids flow, but always give the translated version in parentheses or footnotes.
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Use MS Word. If you use another program, then export to .doc(x).
Here are the things to include in the paper:
- Define Success
- Compare Firms in the same SBE Sector (“the winners” with two “losers”); competitors?
- Identify what went right or wrong (problems, defects, obstacles)
- Be critical of corporate propaganda!
- the paper should be in a good chronological order; create a table of contents
- feel free to put images
- reflection (what have you learend throughout the process of research)
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Final paper: Please follow these directions:
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Use MS Word. If you use another program, then export to .doc(x).
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Maximum 4,000 words (roughly 8 single-spaced pages), without references or details
from interviews (in an annex). Longer submissions will receive a lower final grade.
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After your conclusion, add a “reflection” section (at least four sentences) on what went right or wrong in your research, writing, etc. (The reflection is about you, not
lessons learned about the company’s SBE evolution).