Business – Marketing Management; Describe how consumers evaluate products and discuss the various sources of expectations which affect their purchases.
Describe how consumers evaluate products and discuss the various sources of expectations which affect their purchases. Student demonstrated an in-depth understanding of the ideas in the assigned reading and critically evaluates/responds to those ideas in an analytical persuasive manner (i.e. graduate level).Student was able to respond clearly and directly to the assignment in an academic manner with good development. The essay indicates a good understanding of the course content and supports its points with textual and outside references.(S) Marketing Management
Dawn Iacobucci, 2022
Cengage Learning
ISBN.13: 978-0-357-63508-7
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