Business Marketing – State the research problem, from the perspective of the marketing researcher. State at least three research objectives

January 24, 2024January 24, 2024 Discipline: Marketing

You are the owner of a local coffee shop and suddenly, your sales decrease from one month to the next. For this problem, state:

    1. The problem from your perspective, that is, the problem defined from the perspective of the decision maker.
    2. State the research problem, from the perspective of the marketing researcher.
    3. State at least three research objectives

Remember to include the information that is needed and apply the SMART acronym when you state your objectives.

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