Business Plan – Part I Written Report (100 Points); Business Plan Critique Part II Presentation (50 Points)
To help develop critical thinking skills and the ability to assess the strengths and weaknesses of a business plan, you will select a business plan from below and conduct a comprehensive critique, identifying areas of improvement, assessing feasibility, and offering recommendations for enhancement.
1. Select and Review a Business Plan.
Business Plan Attached – OrcaSmart
2. Analyze the Business Plan.
Read and analyze the selected business plan thoroughly. Pay attention to the following aspects:
- Executive Summary: Assess the clarity, conciseness, and effectiveness of the executive summary in capturing the essence of the business.
- Market Analysis: Evaluate the market research, target audience identification, and competitive analysis. Identify strengths and weaknesses in the plan’s understanding of the market.
- Financial Projections: Scrutinize the financial forecasts, including revenue, expenses, and profitability projections. Assess the assumptions and methodologies used.
- Operational Strategy: Analyze the plan’s operational strategy, including logistics, supply chain, and resource allocation. Look for areas of potential improvement.
- Marketing and Sales: Examine the marketing and sales strategies outlined in the plan. Assess their effectiveness in reaching the target market and achieving sales goals.
- Risks and Mitigations: Identify potential risks and evaluate the plan’s risk mitigation strategies.
Business Plan Part I Written Report – (100 Points) Submit Here – Sections 3 – 5
Part I: Written Report
3. Critique and Provide Recommendations:
- Prepare a critique of the business plan. Highlight its strengths and weaknesses in each of the key areas mentioned above.
- Offer specific, evidence-based recommendations for improvement. Explain how these recommendations would enhance the plan’s overall quality and feasibility.
4. Feasibility Assessment:
- Assess the feasibility of the business plan’s execution. Consider factors such as market conditions, competition, financial requirements, and operational challenges.
- Discuss whether the plan is realistic and executable, and if not, provide reasons and suggestions for adjustments.
5. Conclusion
- Summarize your critique and recommendations, emphasizing the importance of a well-structured and viable business plan for the success of a startup or business venture.
Please adhere to proper APA 7th edition citation and referencing guidelines when using external sources to support your critique and recommendations.
Part II: Presentation
6. Prepare a brief presentation (approximately 10-15 minutes) summarizing your critique and recommendations. You may use slides or other visual aids to support your presentation.
Assignment Submission Requirements:
- Submit your written critique as a PDF document, and if applicable, your presentation materials (PowerPoint, Google Slides, etc.) electronically via Blackboard on or before the due date.
- Grading Criteria: Your assignment will be assessed based on the following criteria:
- Depth and quality of the critique in each key area (40%)
- Evidence-based recommendations for improvement (30%)
- Feasibility assessment and realism evaluation (20%)
- Organization and clarity of presentation (if applicable) (10%)
Please adhere to proper APA 7th edition citation and referencing guidelines when using external sources to support your critique and recommendations.