INTRODUCTION:
This portfolio work project will help you differentiate between business strategy and corporate strategy and analyze the fit of a business strategy to an organization.
SCENARIO: Building on your work from Assessment 1 (PLEASE USE TESLA FOR THIS PAPER AS MY FIRST ASSESMENT WAS ABOUT TESLA), the vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
YOUR ROLE: You are a strategic analyst for the company you have selected to use in this course.
REQUIREMENTS: Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:
- Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
- Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
- Analyze the company’s business model:
- What are the core products?
- How does the organization make money?
- What is the customer value proposition?
- What is the profit proposition?
- Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.
- Has the company expanded from its original product line or field of operation?
- Does the company own vertically related activities along the value chain for its products?
- Analyze the overall corporate structure and key management systems.
- Does the company employ diversification, vertical integration, or globalization?
- Are global alliances part of the corporate strategy?
- Analyze the strategic fit between the business and corporate strategies of the company.
DELIVERABLE FORMAT: The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
In addition to the analysis, include:
- Title page.
- References page.
- APA formatted references from at least five sources.
- 7–10 pages in length, in addition to the title and references pages.
- Written for executive leadership.
EVALUATION:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
- Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
- Explain the generic business strategies for a company.
- Analyze the business strategy a company uses in its marketplace approach.
- Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.
- Analyze a company’s business model.
- Analyze the corporate strategy of a company.
- Analyze the overall corporate structure and key management system of a company.
- Analyze the strategic fit between the business and corporate strategies of a company.
- Competency 5: Communicate business needs, opportweekies, and strategies with multiple stakeholders.
- Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
- Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.
RESOURCES:
- Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.
- Drucker, P. F. (1994). The theory of the business. Harvard Business Review, 72(5), 95-104.
- Rumelt, R. P. (1991). How much does industry matter? Strategic Management Journal, 12(3), 167-185.
- Porter, M. E. (1987). From competitive advantage to corporate strategy. Harvard Business Review, 65(3), 43.
- Ghemawat, P. (2007). Managing differences: The central challenge of global strategy. Harvard Business Review, 85(3), 58-68.
- 365 Careers. (2018). Cost leadership: When a company sells cheap and makes money [Video] | Transcript. https://www.youtube.com/watch?v=qOEUQg7GWOs
- Gregg Learning. (2018). Differentiation strategy [Video] | Transcript. https://www.youtube.com/watch?v=NshI_qoaf7g
*again, PLEASE WRITE THIS PAPER BASED ON TESLA.