Case 2:
The Invisible Global Retailer and Its Reentry into US Markets
(Chapter 10 of the textbook)
Following questions may need to be considered to analyze the case:
(1)How do managers evaluate expanding internationally?
(2) What are the components of PESTEL analysis and the factors that favor globalization?
(3)What are the traditional entry modes for international expansion?
(4) How can you use the CAGE model of market assessment?
(5) What is the importance of, and inputs into, scenario analysis?
These questions are posed to help you think about how companies can expand internationally. This case requires an understanding how companies can achieve global competitive advantage.
Each student will be required to submit 2-4 pages (page restriction will be strictly
observed), double-spaced, 12-pt. font typewritten case analysis (TEXT only not
including references). If you use references
besides your textbook, this can be placed on page 5. If using references (NOT REQUIRED), adhere to APA style. Please note that because of the strict page restriction, most students’ analysis will be focused on the
facts provided in your case text and textbook materials. You are not required to review
external sources. But, if you want to, please review peer-reviewed journal articles and
books. Refrain from using online sources such as Wikipedia, Investopedia, Business
Dictionary, etc. I do not give credit for these sources.
I frown upon the use of internet websites as references and rarely give credit for them!!!
To guide you in your case analysis, be sure to read the appropriate chapters and
review the discussion questions provided at the end of the case. The discussion
questions will often help frame your analysis. Submit your answers to the questions
found at the end of each case’s text. Each case is worth 100 points. With respect to APA formatting, I am only concerned with your formatting with respect to in-text citations (references) and your reference page. You do not have to provide an abstract, use headings in a certain way, or anything else that the guidelines I gave you state. Just use the guidelines for your references. So you don’t have to create any account in Turnitin.com prior to being
submitted to the appropriate dropbox.
Attached chapter 10 of textbook