case Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

September 22, 2024September 22, 2024 Discipline: Marketing

Instructions

Read the case Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug thoroughly, then answer the case questions.

Before submitting the Case Analysis, ask yourself:

  1. Is my analysis clearly written?
  2. Have I provided direct answers to the questions?
  3. Do my answers incorporate proper analysis of the case?
  4. Have I provided logical support for my answers?
  5. Are the answers practical (if an answer contains a recommendation)?

Questions for Analysis

  1. How does Metabical compare to current weight-loss options?
  2. What are the pros and cons of forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it?
  3. What considerations of the package count should be taken into account ? What package size would you recommend?
  4. What pricing-strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?
  5. What impact does your pricing decision have on profitability?

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