Create a shortened case that may be expanded on and added to the course at a later date based on internet research, interviews, and/or first-hand experience
Case Study: Peloton’s Growth through At-Home Fitness Technology and Managing Customer Retention Post-Pandemic
May be useful sites
https://investor.onepeloton.com
https://www.library.hbs.edu/working-knowledge/peloton-changed-the-exercise-game-can-the-company-push-through-the-pain
essay plan idea:Introduction** – Define Peloton’s role in revolutionizing at-home fitness. – Briefly highlight the company’s growth during the pandemic and the challenges faced afterward. – Set up the focus of the case study: managing retention post-pandemic. 2. **Pandemic-Driven Growth** – Discuss factors contributing to Peloton’s rapid success (e.g., demand for at-home fitness, subscription model, digital community). – Use data to illustrate the scale of their growth. 3. **Historical Context** – Outline pre-Peloton at-home fitness solutions (e.g., DVDs, fitness apps, traditional equipment). – Highlight how Peloton innovated beyond these existing solutions. 4. **Post-Pandemic Challenges** – Examine specific issues such as customer churn, increased competition, market saturation, and brand reputation problems. – Show how these challenges connect to the need for retention strategies. 5. **Strategies to Enhance Customer Retention** – Detail Peloton’s responses, including expanded content, price adjustments, community features, and partnerships. – Evaluate the effectiveness of these strategies. 6. **Results and Future Outlook** – Summarize Peloton’s current state and progress on addressing retention challenges. – Discuss its potential trajectory and areas for further innovation. Let me know if you’d like further refinements or additional help!