Complete the following review question from Chapter 10 on page 223.
Why should salespeople establish multiple-objective sales presentations? List four possible objectives that would be appropriate for state one and state two of the buying process.
Manning & Reese, 2024, Selling Today: Partnering to Create Value, 15th edition, Hoboken, Pearson
ISBN: 9780137962907 (rent), 97801379633
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