Choose an existing company/brand from an “emerging” economy and conduct a detailed internal
analysis on it. (For ideas you may wish to visit https://brandirectory.com/rankings)
Drawing on your analysis, reveal potential motivations for the company to (further) extend to
international markets.
international markets.
Develop a ‘Pecha Kucha’ style presentation in which you discuss your analysis. This is a different type of presentation “Pecha Kucha”. Relies on images more than text- text should be limited on each slide
• You can choose your company in any industry but it should be headquartered in an emerging
economy (e.g., India, Mexico, Turkey, Russia, Pakistan, Saudi Arabia, China, South Africa, and
Brazil).
economy (e.g., India, Mexico, Turkey, Russia, Pakistan, Saudi Arabia, China, South Africa, and
Brazil).
• You can focus on the company as a whole (e.g., Unilever1
) or a specific brand/product marketed
by the company (e.g., Ben & Jerry1
).
) or a specific brand/product marketed
by the company (e.g., Ben & Jerry1
).
• The company could be a local company/brand or one that has already been internationalized. Make
sure there are some markets the company does not operate in so that you can use the company for
Assignment 2.
sure there are some markets the company does not operate in so that you can use the company for
Assignment 2.
produce 20 slides. Why Pecha Kucha style?
Pecha Kucha provides you with a number of skills you will need in the workplace, do go ahead and add
these to your resume:
1. Simplifies and focuses communications
2. Discipline and structure
3. Better slide design
4. Requires practice (importance of rehearsing)
5. Improves public speaking abilities
Pecha Kucha provides you with a number of skills you will need in the workplace, do go ahead and add
these to your resume:
1. Simplifies and focuses communications
2. Discipline and structure
3. Better slide design
4. Requires practice (importance of rehearsing)
5. Improves public speaking abilities
Marking Criteria
1. Analytic depth and intellectual quality (30%)
Analytic depth and comprehensiveness of the company and industry analysis
Depth of synthesis of the module concepts in drawing arguments
2. Structure & organization of the argument (20%)
Comprehensiveness and clarity of the presentation
Logical flow of the ideas
3. Level of reading and evidence of the use of academic and industry data (20%)
4. Pace and timing (10%)
5. Use of visuals (10%)
6. Reference style (10%)
1. Analytic depth and intellectual quality (30%)
Analytic depth and comprehensiveness of the company and industry analysis
Depth of synthesis of the module concepts in drawing arguments
2. Structure & organization of the argument (20%)
Comprehensiveness and clarity of the presentation
Logical flow of the ideas
3. Level of reading and evidence of the use of academic and industry data (20%)
4. Pace and timing (10%)
5. Use of visuals (10%)
6. Reference style (10%)
Recommendations
• Make sure to demonstrate your reading by using on slide citations, by mentioning some authors in your
speech and by providing a full list of references (i.e. bibliography). Use Harvard referencing style.
• Choose/create ‘smart’ visuals that add something to your analysis
• Be both analytical as well as creative!
• Make sure to demonstrate your reading by using on slide citations, by mentioning some authors in your
speech and by providing a full list of references (i.e. bibliography). Use Harvard referencing style.
• Choose/create ‘smart’ visuals that add something to your analysis
• Be both analytical as well as creative!
I will need to record each slide 20 seconds, please write something on the slide so i can be prepared to describe the slide.
I have also attached the assignment brief, please see this as it will help you to see the structure of the assignment and any questions you would have to prepare the presentation. There is a FAQ file that answers any questions that you have regarding the assingment. I have also attached all the lectures materials. Please see this as its important to the assingment.