Chuks Collins Brand Information & Guest Lecture Presentation Prep
This week, we introduced the course project. Over the next few
weeks, you will research Chuks Collins, define his sustainable
strategies, and develop sustainable packaging for different methods of
distribution.
To prepare for our Chuks Collins presentation, please review Chuks website, his latest collections and 1 or 2 other articles to prepare the following:
Brand Introduction
- Define Chuks Collins Mission, Vision and Values.
- Discuss what he sells, and how he sells.
Sustainable Strategies
- How does Chuks Collins incorporate sustainable practices into his
business. Consider all aspects of sustainability discussed in this
course.
Customer
- Who do you think shops Chuks Collins?
- What do you think they expect from the brand?
- What do you think they consider important as far as sustainable practices?
After conducting some initial research and reviewing the project
kickoff topic, please prepare 3-5 questions to ask during the
presentation that will help you successful propose sustainable packaging
ideas. Please include these with your submission and bring to our
guest lecture.