Exam Content
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Question
So far in the course, you have been learning about various types of organizational or professional communication and strategies for effectiveness. At a high level, successful communication can be measured by how well it informs and engages the intended audience, how clear and concise the content is, and how it’s delivered (i.e., appropriate channel and medium). As an adult educator or trainer, you will be sending and receiving a great deal of communications for a variety of purposes and via a variety of channels and mediums.
In this assignment, you will examine the components of successful communication to help you understand the importance of using a process for creating communication and how this leads to quality communication.
Research an example in which an organization or business had a communication (social media post, major announcement, published statement, etc.) go very well and they completely hit the mark with it.
Research an example in which an organization or business had a communication (social media post, major announcement, published statement, etc.) go very badly and they completely missed the mark with it.
Analyze each message for evidence, or lack of evidence, of the following criteria:
- Evaluated the situation to define the message’s specific purpose and profiled the audience
- Gathered important and necessary information to meet the audience’s needs
- Selected appropriate communication channel and medium
- Organized the content well, clearly defined the main idea, and limited the scope appropriately
- Conveyed the appropriate tone or voice
- Constructed high quality and effective sentences and developed coherent paragraphs
- Proofread and edited the message to be clear and concise using correct grammar and punctuation
Choose 2 criterion of analysis for each communication example to use in your written analysis that best represent how the communication went very well or how the communication went very badly.
Write a 700- to 875-word analysis of the communication examples, based on your selected criterion, in which you:
- Describe the organization or company and the communication that was analyzed.
- Explain how the communication went well or badly, addressing the criterion in your explanation.
- Describe how the organization or company completely hit or missed the mark with the communication.
- Explain how the organization or company benefitted or suffered due to the communication.
- Describe what the organization or company could do to make the communication even better or should have done to make it good in the first place