compare “Applications of marketing communication strategies in Tesco and Marks & Spencer by evaluating their effectiveness”.

  Part A — Overview of marcom strategies applied in two brands (10%) 

 Part B — Identify similar and/or distinct target audience (20%)
 Part C — Evaluate marcom mix application (40%)
 Part D — Measure and evaluate the effects (20%) 
 Part E — Practical implications (10%)  
please use academic sources to support ideas and referece in apa 7th with in text citations and footnote references 

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