The worldview discovery paper should be organized according to the following outline:
Introduction – define the paper’s purpose using the instructions above and define what “worldview” means. You should look this term up and cite the source as a reference.
Secular worldview – defines a secular worldview and relates explicitly it to marketing. Be sure to discuss how secular marketers generate awareness, interest, trial, purchase, and repeat purchase of products and services (e.g., by using sex, inappropriate humor, violence, etc.)
Christian worldview – defines a Christian worldview and relates explicitly it to marketing. Give examples of what marketing from a Christian worldview means, such as Chick-fil-A, Hobby Lobby, ServiceMaster, or other examples we have discussed in class.
Conclusion – take a position on which approach, secular or Christian, is most effective using the four areas discussed in class: spiritual, social, economic, and environmental.