Competitive advantages of using GIS in market segmentation compared other traditional approaches

Need to describe competitive advantages of using GIS (geographic information systems)  in market segmentation compared to other traditional aproachoes using the following       information:

Need to go to the following link 

https://www.esri.com/en-us/arcgis/products/data/overview?rsource=https%3A%2F%2Fwww.esri.com%2Fen-us%2Farcgis%2Fproducts%2Ftapestry-segmentation%2Fzip-lookup#data-demo&rsource=%2Fdata%2Fesri_data%2Fziptapestry 
Need to enter zipcode 33178 (see attached where to write zipcode) and  explore the            community lifestyle and demographic information about that neighborhood 

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