Create a marketing plan for a health care organization using competitive analysis that meets customer needs.

Created an overview of the target market using market segmentation that identifies and defines your target market.

Created an overview of the target market, but with 1–2 errors or omissions on using market segmentation to identify and define your target market.

Created an overview of the target market, but with 3–4 errors or omissions on using market segmentation to identify and define your target market.

Did not create an overview of the target market.

Created a competitive analysis that defines the competitors in your area by using Lehmann and Winer’s Level of Competition Model.

Created a competitive analysis, but with 1–2 errors or omissions in using Lehmann and Winer’s Level of Competition Model to define the competitors in your area.

Created a competitive analysis, but with 3–4 errors or omissions in using Lehmann and Winer’s Level of Competition Model to define the competitors in your area.

Did not create a competitive analysis.

Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital.

Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital, but 2–3 elements of the analysis were irrelevant or lacked detail.

Analyzed the strengths, weaknesses, opportunities, and threats for Lakeside Pediatric Hospital, but 4–5 elements of the analysis were irrelevant or lacked detail.

Did not create a SWOT analysis.

Outlined your goals and the marketing strategies to achieve those goals.

Outlined your goals and the marketing strategies to achieve those goals, but 2–3 of those goals or strategies were irrelevant or lacked detail.

Listed your goals but did not outline the marketing strategies to achieve those goals.

Did not list goals or the marketing strategies to achieve those goals.

Described your proposed marketing budget, including the costs for advertising and methods you plan to use to advertise.

Described your proposed marketing budget, but with 1–2 errors or omissions on including the costs for advertising and methods you plan to use to advertise.

Described your proposed marketing budget, but with 3–4 errors or omissions on including the costs for advertising and methods you plan to use to advertise.

Did not describe your proposed marketing budget.

Described your marketing implementation plan, with details about your action plan and timeline to achieve the steps in your marketing plan.

Described your marketing implementation plan, but with 2–3 errors or omissions on details about your action plan and timeline to achieve the steps in your marketing plan.

Described your marketing implementation plan, but with 4–5 errors or omissions on details about your action plan and timeline to achieve the steps in your marketing plan.

Did not describe your marketing implementation plan.

Used three credible, relevant, and appropriate sources to support your writing.

Used three sources, but 1–2 were not credible, relevant, or appropriate.

Used fewer than three sources or sources were not credible, relevant, or appropriate.

No references provided.

Writing contains accurate grammar, mechanics, and spelling in accordance with SWS style.

Writing contains 1–2 errors in grammar, mechanics, spelling, and/or the application of SWS style.

Writing contains 3–4 errors in grammar, mechanics, spelling, and/or the application of SWS style.

Writing contains more than four errors in grammar, mechanics, spelling, and/or the application of SWS style.