Begin the process of creating an ethical, culturally sensitive brand strategy based on an industry/company related to your associate degree. This industry or company brand will be used throughout the course so choose wisely. Choose a brand you are familiar with and that will support the research necessary to achieve the course goals.
Do not choose the same brand that you selected in the discussion forum.
- Write a short 100-word report on how the brand you selected to focus on in the course has achieved or not achieved corporate social responsibility as defined by the course book.
- Reminder: Choose a brand based on an industry/company related to your associate degree. The industry/company brand you select will be used throughout the course so choose wisely.
My degree is Associate Applied Science with a concentration in Process Technology and I work for a chemical plant.