Craft an introduction to the organization and service that you will promote in your strategic marketing proposal. (Visiting Angels Home Health Agency)
- Introduction
- Provide a detailed profile of your selected organization, including its type; its mission, vision, and values; its service areas and locations; and its major services.
- Describe your marketing initiative in terms of the specific service you have selected. Describe why the service is important to the organization, the current issues with the service, and why a marketing initiative is needed.
- Explain the relevance of knowing your customers’ needs for the marketing initiative for your healthcare service. Illustrate your response with specific examples of your primary and secondary customers, as well as their needs, wants, and preferences.
- Clarify the importance of the “four P’s” of marketing as they apply to your healthcare service. Illustrate your response with specific examples of how each is or is not relevant.
- Characterize the relevance of drivers of demand for the marketing initiative for your healthcare service. Illustrate your response with specific examples of factors that drive demand for your service.
What to Submit
Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.