Marketing and Geography assignment- my student number is 1008797928. and name is Jaidhar Kapoor This assignment focuses on analyzing retail supply through virtual fieldwork in two distinct retail settings: an ancillary retail area and a retail strip. Students will observe and evaluate the character, market orientation, and location of the retail areas based on their own virtual exploration and information from the course textbook (Chapters 1, 2, 9, and 10). No in-person visits, interviews, or census data are required.
Part A: Virtual Field Observations
- Ancillary Retail: Students are assigned a specific retail area (e.g., The Well, Union Station, or Pearson Airport) based on their surname, and must explore the area virtually through its online directory and Google Maps.
- Retail Strip: Students are assigned a specific street (e.g., College Street, Bloor Street) based on the last digit of their student number. They will use Google Maps’ Street View to navigate and observe the retail strip.
For both areas, students must create maps identifying stores, their types (e.g., restaurant, fashion, etc.), ownership (chain or independent), and nearby land uses. They are expected to note vacant units and other relevant characteristics. A table comparing the two retail areas on various characteristics (e.g., retail type, store ownership, vacancy rates, street furniture, land use) is also required.
Part B: Discussion
In this section, students will compare and contrast the two retail areas, focusing on location, market orientation, accessibility, target markets, and retail design. They must use their observations to discuss the differences in management, planning, public vs. private spaces, and the potential impact of hybrid work models post-pandemic. The discussion should be 5-6 pages long and based on specific evidence from their virtual fieldwork.