Develop a business model canvas for a start-up company, completing each of the nine sections for an innovative product or service of your choice.

Task details:
• The assignment invites you to develop an original business idea with the purpose of
introducing an innovative product or service to a geographical market of your choice.
• Two deliverables are required: (a) a business model canvas and (b) a report.
• You can find a business model canvas template here:
https:#neoschronos.com/download/business-model-canvas/docx/. Alternatively, you
can use any business model canvas template you wish.
• The business model canvas is divided into nine fields, which you are asked to complete in
a concise manner.
• In the business model canvas template suggested above, field-by-field questions are
available to help you complete it. Please, review these questions carefully.
• You can find several business model canvas examples online. Ensure that you complete
the canvas in a concise manner, as it should not exceed an A4 page in its final form.
Assessment criteria
• Business model canvas
o Complete, concise and comprehensible completion
o Consistency of information
o Degree of innovation
• Report
o Documentation of business idea innovation
o Documentation of business model elements based on existing literature / studies
/ other sources
o Critical evaluation of business model elements
o Presentation, structure and academic tone of writing (including appropriate in
text citations and reference list)
Useful chapters of the suggested textbook
Bessant J. and Tidd, J. (2015) Innovation and Entrepreneurship. New Jersey: Wiley. Chapters
1, 6 – 8, 11 – 13 & 16