Discussion Board – AI, Data, Technology and the Impact on Consumer Social Behavior

Research Current News about AI, Data and the increasing use of Algorithms and the impact on our Lives! New marketing, products behaviors and attitudes of the Consumer and what are Brands, Companies, Industries, is this the same as always or have attitudes changed during the past few years….  Find specific news about a Company, describe the value, real impact on Consumer Choices, experience, satisfaction, emotional well being.

Choose a platform to focus your Research – Search, Social Media including TikTok, Facebook, Instagram, Messaging Apps, Gaming, Streaming, ChatGPT, Shopping platforms, Websites, Amazon

AI, Use of Data and Technology are being discussed right now in all News, Academics, Media, Governments, Courts, Families, Schools, Workplaces.  We are asking many big, difficult, maybe existential questions

  • Will AI, Data, Technology replace humans?
  • What is Human Created or AI Created? Digital or Real? what is Real? Art, Words, Music,  NFT Copies of Physicals Goods…
  • Does AI predict and/or Influence in a positive way? or are they “determining” how we feel, what we believe, what we buy?
  • Is AI, Technology, Collection of Data safe, good for us, saving us time, giving us joy, opportunity, building communities or creating harm?

Research  Do a Deep Dive, Choose a Source from a credible news source that includes Academic studies, plus credible information form independent oversight organizations.  Sources include:

Blogs, Radio Podcasts including – NPR 1A  Series on AI – airing now –

https://www.npr.org/2023/02/20/1158300530/know-it-all-what-is-ai-and-how-will-it-shape-the-future

Newspapers – Wall Street Journal – Facebook Papers; New York Times, LA Times, Washington Post

Magazines – Time, Atlantic, Fast Company, Fortune, Wired and others

Industry – how is AI, Data, Tech being used in the Fashion, Retail worlds – what brands are investing in Web 3.0, the metaverse

Artificial Intelligence News and Resources

https://fidm.instructure.com/courses/12896/pages/artificial-intelligence-news-and-resources?wrap=1

We will discuss in Class, DEBATE on the Positive and Negative Impacts of AI and Technology in our Lives.  Be prepared with specific examples of how Brands, retailers, companies are using AI, Data and Tech to influence, impact, drive Consumer behavior.  This Discussion supports this weeks Consumption Journal on Social Media.

Use Specific Brands, product categories to demonstrate marketing opportunities, priorities, impact of new technology and Lifestyle, Industry Trends… 

Include Images plus additional Research to support your Analysis.  This Discussion supports your work completing the Final Project. 

Include Links to Research, Websites and images, video if they help tell the story.

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