Discussion 2:
Customers are central to all businesses, particularly business that are contained within an industry as high-profile as sports. In sport facility operations the customer is key, and successful businesses consider the customer experience as a core part of the design process. The main reason for this is that service and consumption occur simultaneously in this industry.
Your task is to consider the concept of customer satisfaction in sport facility operations. Explore this issue thoroughly, consider its importance to the industry, find benchmark examples, and ask yourselves: ‘how and why should we measure customer satisfaction and how should this data be used effectively?
Use themes and concepts introduced in the subject to guide your wider reading. Find articles or interesting and timely multimedia to enrich yours and your colleagues understanding. Listen to other views, listen for ideas/criticism, and ensure you critique the responses of others.