Distinguish between concepts of customer profiles, market segments, and predictive modeling.

March 22, 2024 Discipline: Marketing

Introduction:

Introduces the reader to the four types of word-of-mouth communication.

Customer Profiles:

Define, describe, and explain how customer profiling is performed.

Marketing Segmentation:

Define, describe, and explain how market segmentation is performed

Predcitve Modeling:

Define, describe, and explain how predictive modeling is performed

Texbook: Internet Marketing: Integrating Online and Offline Strategies, 4th Edition, Mary-Lou Roberts; Debra Zahay

ISBN-10: 1-337-38561-1

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