E Commerce and Contemporary Marketing Practice – Marketing Plan : Green Innovate (hypothetical company)

March 2, 2024March 2, 2024 Discipline: Business and Management

Assessment Brief
This assessment involves designing a marketing plan centred on a hypothetical company scenario (provided below). 

Your plan should encompass an appropriate marketing mix and digital strategies, aimed at estimating potential value generation. The integrated marketing plan should be submitted in a report format which should appropriately synthesise the theory and practice of e-commerce and contemporary marketing. 
 Scenario (hypothetical company)
 Green Innovate:
Green Innovate is a start-up committed to developing sustainable technology solutions for everyday problems. With a focus on eco-friendly materials and energy-efficient designs, the company aims to launch solar-powered devices, designed to appeal to environmentally conscious consumers. Green Innovate is looking to establish its presence in the competitive tech market while emphasizing its commitment to sustainability. 
For detailed guidelines, questions, Assignment headings, and format template:- refer attached Word files.

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