Objectives:
This
assignment aims to enhance students’ understanding of key concepts in marketing
by critically analyzing academic articles. Students will identify key concepts,
explain their conceptualization, and provide industry examples that support the
findings of the articles.
Requirements:
1.
Please thoroughly read a
provided article each week. Find an allocated article under the module or IJCHM 2023 (BEquity)
employee and customer perspectives.pdfDownload IJCHM 2023
(BEquity) employee and customer perspectives.pdf
2.
Provide one
paragraph of an article summary including the main findings,
arguments, methodology (e.g., target population, survey methods, analysis
method), and conclusions of the article in your own words. No more than 200 words.
3.
Identify at least three
key concepts/theoretical frameworks discussed in each article.
·
Provide a clear
conceptualization of each concept.
·
Discuss the definition,
theoretical underpinnings, and significance of the concept within the study
context.
·
May use relevant
literature to support your explanations and demonstrate a comprehensive
understanding of each concept.
4.
Industry Examples:
Provide industry examples that support the findings or implications of the
article. Explain why each example is relevant and how it aligns with the
article’s content.
5.
Reflection: Reflect on
the importance of the article to the field of marketing and its potential
implications for marketing practitioners and researchers.
Specific guidelines:
· APA
style references, if any.
· Provide
clear distinction with subtitles.
· 12
font, times new normal, 1-1.5 pages max (without references)
· Turnitin
score 20% restriction. (more than 20% can cause 10 point deduction)
Please follow instructions when it comes to the amount of words