NO AI TOOLS,
NO PLAGIARISM,
ESSAY QUESTION: Critically discuss what “Strategy Methods” & what the different types of International Strategy are and how these strategies and methods will help an organisation to improve its business performance. Use CAGE framework and Modes of Entry to support your arguments. Illustrate your answers with the case study (Ryanair).
Strategy methods (use appropriate):
Corporate-level strategy
Business-level strategy
Organic Growth
Mergers and Acquisitions
Alliances
Development through Internationalisation
And so on…
Information:
Cover page, list of contents, list of tables, list of figures and the end Harvard Reference list are not included in word count. This is an essay, but due to its size it must be divided into sections with headings and have a table of contents.
1- PLEASE check the Rubric before starting essay. This will help you to identify the key and important factors for each marking criteria.
2- You MUST use main titles and sub-titles to divide your arguments/ chapters/ assignments to a number of clear sections. This will help the examiner/moderator to follow your arguments better.
3- You MUST use academic sources such as academic text-books and academic articles from academic journals and credible sources to support your arguments.
4- DO NOT use only one or a very limited number of sources as your citations. You need to use a good mixture of sources.
5- Your Rubric shows “Depth of Academic Knowledge 30%”. This means you need to show how you could develop your Academic Knowledge. Depth of Academic Knowledge will be developed by reading academic sources. Reading and citing ONLY ordinary non-academic sources will NOT add value into your assignment.
6- Your Rubric shows “Application of Theory and Critical Evaluation 30%”. This section will be developed by reading and citing academic sources (academic text-books and academic articles). You can use official websites or credible sources to gain numbers and figures to support your main arguments.
7- You need to answer the question and apply your academic knowledge (Strategic Management) to support your arguments.
A) Your essay must have cover page.
B) List of contents (This is compulsory) and List of tables and list of figures (if it is necessary).
C) Section 1 or Introduction to the assessment and the case study background
D) Section 2 or Literature Review, Students need to identify what key factors should be added in this section. In this section, students need to cover and use the related academic tools, academic theories, and academic concepts and review the related academic literature. How other academic scholars and researchers argued (advantages, disadvantages, strength, weakness, why & how). Students must show their critical evaluation and critical thinking cited and supported by academic and credible sources. In this section, you will use the same case study (Ryanair) to answer the essay question/s and the case study will support your arguments.
E) Section 3 is the discussion and section 4 is the conclusion and the students must link the discussion and the conclusion to the introduction, literature review and their arguments (You should use the same citations to recall the arguments in your conclusion section). DO NOT add any new arguments / in-text citations in your conclusion section.
F) Section 5 is reference list.
8- Word count for each section: The below mentioned word counts are only suggestion. It is NOT compulsory to follow the mentioned word counts for each section. Please remember 2700 words is your final word count for essay:
Section 1 or Introduction to the assessment and the case study background: 400 words (You may have different sub-folders)
Section 2 or the Literature Review: 1300 words (You may have different sub-folders)
Section 3 Discussions: 600 words (You may have different sub-folders)
Section 4 or Conclusion: 400 words (You may have different sub-folders)
Section 5 Final Reference List
Rubrics:
Depth of Academic Knowledge and Understanding (30%)
Excellent knowledge and understanding, exploring and analysing key areas. Excellent analysis of key areas and broadened subject. The work demonstrates a confident,
independent and well-judged response to the assessment brief. There is evidence of exceptional research based on a broad scale of quality sources of information and you
demonstrate excellence in critical information literacy and digital information literacy.
Application of Theory & Concept, Critical Analysis & Evaluation (30%)
The work effectively integrates the advanced skills of analysis, synthesis, evaluation and application. There is very consistent evidence of excellent, measured judgment. Self-direction, creativity and practical understanding are evident, demonstrating the qualities
expected of an effective self- critical independent learner. Where appropriate, the work
demonstrates consistent research and advanced scholarship. The outstanding ability of problem-solving. Original, retrospective thinking. Excellent critical analysis and reflections. Original ideas supported with comprehensive research. Pertinent recommendations. Excellent range of theories and experiences considered with full evaluation/justification for preferred theory as applied. Excellent level of overview and analysis in respect of the underpinning theory.
Synthesis & Conclusions (20%)
You have brought together all your research and study materials from different academic and creditable sources in an Excellent form.
Excellent discovery of the relationship between sources and identifying major themes and
concepts and identifying critical gaps and disagreements.
Excellent comparison, contrast and critically evaluation and interpretation.
Excellent conclusions which draw together an analysis of authors on the topic or theme. Excellent focus on the assignment brief is evident.
Extends audience use of vocabulary by clarifying complex/new terms; invites audience participation; spoke with good pace and volume; prepared and used media effectively. Excellent and Clear and appropriate structure; length indicates in-depth
coverage of topic and written work has no major errors.
Academic writing, Rigour and Harvard Referencing style, quality and quantity of sources, format, structure & flow (20%)
Excellent referencing, no technical issues in respect of referencing.
The number of referenced sources is excellent extensive and shows excellent use of appropriate academic articles, book sources and company/industry materials.
Evidence of Excellent individual research with very effective Harvard referencing. Citations and References are excellent and meet university standards.
The essay must contain some information from the books and journals listed below.
Books:
1. Whittington, R. et al. (2020) Exploring strategy: text and cases. Twelfth edition. Harlow, England: Pearson.
2. Boddy, D. (2017) Management: an introduction. Seventh edition. Harlow, England: Pearson.
3. Dess, G.G. and Sauerwald, S. (2021) Strategic management: text and cases. Tenth edition. International student edition. New York, N. Y.: McGraw-Hill Educaiton.
4. Hitt, M.A. et al. (2023) Strategic management: competitiveness & globalization, Concepts & cases. Fourteenth edition. Mason: South-Western.
5. Chopra, S. (2019) Supply chain management: strategy, planning, and operation. Seventh edition. Harlow, England: Pearson.
6. Richard Lynch (2005) Corporate Strategy. 4th ed. Pearson Education UK.
7. Tidd, J. and Bessant, J.R. (2021) Managing innovation: integrating technological, market and organizational change. Seventh edition. Hoboken, New Jersey: Wiley.
8. Huff, A.S. (2009) Strategic management: logic & action. Hoboken, New Jersey: John Wiley & Sons.
9. Senge, P.M. (2006) The fifth discipline: the art and practice of the learning organization. Rev. and updated. New York: Currency.
10. Grant, R.M. and Jordan, J. (2015) Foundations of strategy. 2nd edition. Chichester: Wiley.
11. Grant, R.M. (2016) Contemporary strategy analysis: text and cases. Ninth edition. Chichester, West Sussex: Wiley.
Journals:
1. Academy of Management Journal.
2. The Academy of Management review.
3. Administrative Science Quarterly.
4. California Management Review.
5. Harvard Business Review.
6. Journal of Management Studies.
7. Long Range Planning.
8. Strategic management journal.