Make Sure the brand is a UK Brand. Make a good quality essay. Please send a turn it in report after you are done. Also i have sent some powerpoints and reading to help with the essay. The module is consumer behaviour University level.
Question:
You work as a marketing consultant in a multinational consultancy corporation. You have been
contracted to advise the company (provide a company of your own choice) about greenwashing. To
address the issue of greenwashing you need to prepare a maximum of 2,000-word essay and
address the following:
You work as a marketing consultant in a multinational consultancy corporation. You have been
contracted to advise the company (provide a company of your own choice) about greenwashing. To
address the issue of greenwashing you need to prepare a maximum of 2,000-word essay and
address the following:
Provide an example of the Company and justification for your choice.
Assess whether the company is doing greenwashing, genuinely sustainable marketing, or a
bit of both.
bit of both.
Discuss their relationship with the consumers and potential consumers to convince them
that their approach is not a greenwashing but a genuine attempt to provide a sustainable
business.
Do the customers perceive their intent to be more environmentally and socially friendly, is it
perceived as genuine intent or simply as greenwashing or is its intention somewhere
between the lines?
that their approach is not a greenwashing but a genuine attempt to provide a sustainable
business.
Do the customers perceive their intent to be more environmentally and socially friendly, is it
perceived as genuine intent or simply as greenwashing or is its intention somewhere
between the lines?
Do their customers care?
What would be your recommendation for this particular company of your choice and how to
deal with potential accusations of greenwashing?
deal with potential accusations of greenwashing?
Summary and Conclusion of your main argument
References:
GIESLER, M. VERESIU, E. (2014) Creating the Responsible Consumer: Moralistic Governance Regimes
and Consumer Subjectivity, JOURNAL OF CONSUMER RESEARCH, Vol. 41, 840-859
Bradshaw, A. (2021). Black Friday: retailers are forcing our heads into the sand to avoid facing
climate realities Published: November 26, 2021, the Conversation,
https://theconversation.com/black-friday-retailers-are-forcing-our-heads-into-the-sand-to-avoidfacing-climate-realities-172557
GIESLER, M. VERESIU, E. (2014) Creating the Responsible Consumer: Moralistic Governance Regimes
and Consumer Subjectivity, JOURNAL OF CONSUMER RESEARCH, Vol. 41, 840-859
Bradshaw, A. (2021). Black Friday: retailers are forcing our heads into the sand to avoid facing
climate realities Published: November 26, 2021, the Conversation,
https://theconversation.com/black-friday-retailers-are-forcing-our-heads-into-the-sand-to-avoidfacing-climate-realities-172557
Soas Marking Criteria:
80+ (First Class)
A mark of 80+ will fulfil the following criteria:
• shows clear evidence of wide and relevant reading and an engagement with the conceptual
issues
• develops a sophisticated and intelligent argument
• shows a rigorous use and a confident understanding of relevant source materials
• achieves an appropriate balance between factual detail and key theoretical issues
• provides evidence of original thinking
A mark of 80+ will fulfil the following criteria:
• shows clear evidence of wide and relevant reading and an engagement with the conceptual
issues
• develops a sophisticated and intelligent argument
• shows a rigorous use and a confident understanding of relevant source materials
• achieves an appropriate balance between factual detail and key theoretical issues
• provides evidence of original thinking