Ethical Considerations in Marketing: A Comparative Study of Different Industries”. I would explore ethical dilemmas faced in various industries, such as hospitality, food, and consumer goods, analyzing how companies navigate ethical challenges and the implications for brand reputation and consumer trust. I also would be able to focus on the heavy impact of social media.
I would explore how companies like hotels and food businesses handle ethical issues in their marketing and how they deal with challenges like being truthful in ads, making sure products are safe, being environmentally friendly, and respecting different cultures.
I plan to use different methods, like talking to people, studying real-life examples, and looking at ads and promotions. By doing this, I hope to find out what ethical problems are faced in each industry and how to try to solve them. I also see what works best in keeping customers’ trust and making sure brands are seen in a positive light.
This research would aim to help businesses, government officials, and educators understand how to make marketing more ethical, and I hope to encourage better practices that benefit both companies and consumers.