Ethical Leadership in Action: Rose Marcario and Patagonia’s Commitment to Environmental Responsibility

Term Paper and Presentation on Ethical Leadership

It is important that you be able to communicate your understanding of business ethics to others as a leader. Part of this involves having exemplars of ethical leaders to aspire to be like. Hence, a major component of the course will be a term paper in which you will research a recent high profile ethical leader that had to face and navigate an ethical decision. This assignment will account for 20% of your course grade.  To accomplish this, you will need to first identify an ethical situation in which there is a leader that you believe behaved ethically. After researching this ethical situation, sketch out an outline for a 10 page paper in which you walk through the steps of ethical decision making (for more details on this process see Module 2). Below is an example outline and rubric. Once you have completed your outline, you will write your 10 page paper based on this.

Several points on the paper worth mentioning…

  1. The paper will need to be prepared in APA style. We will cover APA in class and I will give you some sample papers you can use as examples.
  2. The paper will be at least 10 pages. A well thought out ethical argument from multiple perspectives should take at least this amount of pages.
  3. This is a position paper, which means that you will need to draw from evidence and conceptual logic. The words, “I think” really should not appear in the paper. One, it is redundant (you wrote it, so obviously you thought it), and two, your personal views are irrelevant unless you can back them up with a theoretical grounding or past research. Any statement that purports a relation or causal statement (i.e., X causes Y) needs to be supported by empirical work. Empirical work can be found in peer reviewed journals. We will cover how to search, retrieve, and read a research article in class.
  4. Spell check and grammar check are necessary for even experienced writers.

Outline

Ethical Leadership in Action:
Rose Marcario and Patagonia’s Commitment to Environmental Responsibility

1.     Introduction

    • Importance of
      Ethical Leadership in Business
      • Briefly introduce the
        significance of ethics in leadership and why it matters for society and
        the environment.
      • Reference
        Example:
        Trevino & Nelson, Managing Business Ethics
        (course text) for the importance of ethical culture in leadership.
    • Overview of
      Rose Marcario and Patagonia
      • Introduction to Rose
        Marcario as a leader who championed ethical practices in Patagonia.
    • Purpose of the
      Paper
      • Outline how the paper
        will explore Marcario’s ethical decision-making in the context of
        sustainability and activism.

2.     Background

    • Facts of the
      Case
      • Description of
        Patagonia’s environmental and ethical initiatives under Marcario’s
        leadership, including sustainable product lines, the “Don’t Buy
        This Jacket” campaign, and suing the U.S. government to protect
        public lands.
      • Reference
        Example:
        Marcario’s statements and Patagonia’s sustainability
        reports.
    • Why This Is an
      Ethical Issue
      • Discussion on how
        environmental responsibility intersects with ethical business practices
        and corporate social responsibility.
      • Reference
        Example:
        Academic or industry sources on corporate environmental
        responsibility.

3.     Stakeholders

    • Proximal
      Stakeholders
      • Patagonia employees,
        customers, and partners in the supply chain who are directly impacted by
        ethical business decisions.
      • Reference
        Example:
        Supply chain management principles.
    • Distal
      Stakeholders
      • Broader environmental
        and activist communities, as well as the public, who benefit from
        Patagonia’s advocacy and sustainable practices.
      • Reference
        Example:
        Articles on corporate impact on public environmental
        health.

4.     Available
Alternatives

    • Ethical
      Alternatives Considered
      • The option of
        prioritizing profit over environmental commitment, reducing investment
        in sustainability initiatives, or choosing less radical methods of
        advocacy.
      • Reference
        Example:
        Business ethics literature discussing profit vs. ethical
        commitment.

5.     Compare
and Weight the Alternatives Using Ethical Theories

    • Utilitarianism:
      Evaluate how Marcario’s decision maximized benefits for society and the
      environment.
    • Deontology:
      Consider Patagonia’s commitment to environmental duty as an intrinsic
      ethical responsibility.
    • Virtue Ethics:
      Discuss how Marcario’s actions reflect personal and corporate integrity
      and the virtue of stewardship.
    • Reference Example:
      Ethical theories from Trevino & Nelson and environmental ethics
      sources.

6.     How
Might Such a Situation Be Prevented in the Future?

    • Preventive
      Strategies and Ethical Standards
      • Recommendations for
        other businesses to implement strong environmental standards and
        proactive policies.
    • Monitoring and
      Evaluation
      • Suggestions for
        evaluating the effectiveness of Patagonia’s environmental initiatives,
        such as periodic sustainability audits and public accountability
        reports.
    • Reference Example:
      Sustainability auditing standards and ethical business frameworks.

7.     Conclusion

    • Summarize Marcario’s
      ethical leadership qualities and the impact of her decisions on Patagonia
      and beyond.
    • Reflect on the broader
      lessons for ethical leadership in promoting sustainability and social
      responsibility.

References

 

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