Explain how the differences in customers determine to characteristics of a product leads to the SEC analysis of goods. How has the modern internet based shopping affected the costs and difficulties In the process of choice and purchase for consumers?

Essay Question:  Explain how the differences in customers determine to characteristics of a product leads to the SEC analysis of goods. How has modern internet-based shopping afdected the costs and difficulties In the process of choice and purchase for consumers?

This is a MICROECONOMICS unit so analysing microeconomic models is very important. 
USE the document i have attached to write the essay. It gives you the key points to mention in the essay and an essay structure to follow. Also, use the mark scheme in the document and some of the references provided. 
Essay should USE Critical analysis. ANALYSE deeply different concepts, debates and look at critiques and alternative viewpoints. DO NOT BE DESCRIPTIVE BUT ANALYTICAL. 
Do not lose focus on the essay question. Your points should hep to analyse the question and give recommendations. 

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