Exploring YouTube: The Evolution and Impact on Artistic Production and Distribution

Project / Assignment Title: Exploratory Essay
Type of Assessment: Summative
Weight: 50%
Type: Individual Activity
Format: Written Assignment
Length: 1,500 – 2,000 words
Submission: Via LMS, no hard copies or email submissions will be accepted
Instructions:
The student will choose a communication platform, which can be traditional media, broadcast media, or digital and new forms, and write a 1,500 to 2,000 words Exploratory Essay. The essay should explain how such a platform works, why it exists, and how have artists used or adapted it for the production and/or distribution of their works. The essay should discuss a problem or issue with the adaptation of the platform, why it did not work, or what are its pitfalls. Lastly, the essay should cover a brief introspection on how the understanding and discussion of the topic are helpful for arts managers.
Requirements:
Students are to submit their exploratory essays through Turnitin via the LMS.
The essay should contain the following required components:
● Introduction, context about the communication platform, and objectives of the essay
● Description of the communication platform
● Discussion of how artists have used or adapted the platform for the production and/or
distribution of their works, and the issues in its adaptation
● Personal Introspection (Conclusion)
● Declaration on the use of AI is mandatory. Either add details, clearly justifying and
specifying the purposes and usages of AI for academic writing or include a declaration on the non-use of AI. A bibliography is required. Students must reference academic literature about the topic to support their analysis and discussion. In-text citation and referencing should follow the Chicago (Author-Date) style. The essay should be supported by 5 to 6 academic sources.
The essay should be written in Word document, double-spaced, and typed in 11-point Arial or Calibri, with 1-inch margins all around. All written notes should be spell-checked, neat, and proofread for grammar, vocabulary, punctuation, and capitalization errors.
Work Integrity:
Plagiarism notice: The submitted work must be original and should clearly indicate all cited sources. Plagiarized submissions will be severely penalized in accordance with LASALLE Academic Regulations (p.24).
Using Generative AI tools: Restrict ways of using generative AI tools for assessment
In this assessment, you may use generative artificial intelligence (AI) to assist you with some tasks with permission and after consultation with your Lecturer, who can advise on the appropriate use of AI.
Any use of generative AI must be appropriately acknowledged by including a Declaration of the use of AI tools. Please consult about acknowledging the use of generative AI here . The Declaration on the use of AI tools should be included as a separate section in your work and must explicitly:
● Offer a written recognition of the usage of GenAI.
● Define the specific technology used.
● Deliver detailed descriptions of how the information was produced.
● Disclose the prompts that were used.
● Explain how the generated output was incorporated into your work.