Fashioning Confidence: The Impact of Quality and Authenticity on Brand Loyalty at Vanity Fair

Attached below is my research paper, up to this date, and the rubric for the research paper. Me and my classmates were instructed to pick a Fortune 500 company of 2023 to develop our senior investigative paper. In my paper, the overall focus is the impact of brand quality and authenticity on brand loyalty at Vanity Fair (VF Corporation). I ask that you pay great detail to the study rubric, at least as much as you can when rewriting this paper. I have some writer’s feedback from my rhetoric professor who has been helping me write the paper. A few notes from her about sections in my paper: Introduction: – Ethical Business: What does their production look like? – Supply chain operations – Financial Operations: Why are they ranked #349 on Fortune500? – Ownership and Vision for company: What makes them VF Corporation? – Focus on quality and authenticity Chapter 2 – Literature Review – Definition of Brand Identity, Brand Meaning, Brand Response, Brand Resonance – How does each dimension of the Keller Brand Equity Model relate to VF Corporation? – Running theme of the questions each dimension asks: “Who are you?” “What are you?” “What about you?” “What about you and me?” – Don’t spend a lot of time on each brand but use brands as examples for how Vanity Fair relates to each dimension in the Keller Brand Equity Model – Compare and Contrast VF Corporation to Nike, Adidas, and Under Armour Chapter 4 – Findings and Interpretations – Label Tables and Figures – Trademark or Copyright tables – Add Charts My professor will be looking for the use of AI, so please be careful with that. Please make sure there are AT LEAST 7 Sources cited in-text in the Literature Review section of the paper. There will be a need for additional sources to broaden the paper and complete the overall message. When you use additional citations please make sure you cite them on the reference page at the bottom of the Paper. Please let me know if I need to go into more detail about any information in the paper and I’ll help you. The paper is to be in APA7 Format and needs to be AT LEAST 10 Pages (not including Table of Contents, Title Page, references, etc.)