Final Reaction Paper: Emphasizing Values and Acting as a Moral Agent Through Crises

June 6, 2024June 6, 2024 Discipline: Communications and Media

Use the last two chapters of Ulmer et al. to reflect upon the ideas of how one responds to the ethical demands of a crisis.  What does it mean to be a moral agent?  How do organizations emphasize positive values as part of the communicated message in the midst of a crisis?  Provide examples from your personal experiences or from researched cases to clarify and strengthen your position.  


Chapters 11 & 12

Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2023) Effective Crisis Communication (5th ed.). SAGE Publications, Inc. (US). 

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