Financial potential gain by implementing a targeted marketing campaign to attract new patients.

Please submit an outline (1 page) and a list of sources (minimum of 8) for the final project topic you previously submitted.  There is no standard outline for these projects, because each project is different. However, all project should include a general discussion of the topic as found in current literature/articles (assume your audience is your boss or a co-worker). This will consume 30-50% of the paper. The remaining 50-70% covers specifically how your topic relates to your firm. For the list of sources, identify 5-10 books or articles on your topic. You should also confirm and list your sources for internal company data; please list the names and titles of those you will be interviewing to get company information.

Please note the outline must focus on financial issues; a common mistake is to submit an outline that is not focused on financial issues.

Few Ref: