Exercise III (Oct 15): Find your organization’s logo and mission statement, which outlines the organization’s purpose, approach, and goals search for ‘mission statement’, how the organization explains itself in the ‘about’, or ‘our story’ section of their website or LinkedIn in profile. Explain what is unique about the organization’s logo and mission statement. Does the logo stand out? Compare and contrast your organization’s mission statement to the mission statement of a competitor organization in the same sector. Using Driskill chapter 4, explain how the logo acts as a symbol and discuss the values embedded in the mission statement. What does your company’s mission statement tell us about its organizational culture.