Using a Global Fortune 500 company, you will complete a research paper that summarizes its history, conduct a SWOT analysis, and address its future.
Directions
In this Assessment, you will select a Global Fortune 500 company (it cannot be a company you work for) that operates in the United States and in other nations around the world. Make sure it is one you are interested in and has plenty of good sources of information available.
- Summarize the firm’s history, the economic, social, and political forces that affect it most.
- Present recent and current operating results (financial performance) data in a table. Evaluate the firm’s current and recent operating results. Analyze the major economic forces that affect the firm by using relevant data in the form of tables and/or graphs. Discuss the key social and major political forces that affect the performance of the firm.
- Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
- Discuss the factors it will need to predict, plan for, and adjust to in the future.