Global Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+E

A little more about the link to Global Citizenship & Equity.

Requirements

• 1,500 to 2,000 words (maximum of 5 pages)
• 12 point font with 1.5 line spacing (excluding cover page and bibliography)
• Report written with a strong structure (sections that flow)
• Attention to English language usage, spelling, and grammar
• Sources cited appropriately (both inline and included in a bibliography-APA style)
  

      Parameters

  Based on the information reviewed in MKTG 332, write a report where you identify an unjust practice in local or global marketing and propose a solution.

  The goal of this assignment is for you to explore your thinking about how global marketing works and the opportunity or challenge it creates. This assignment also explores your understanding of course content.

  There are no right or wrong answers; this assignment is geared to explore your understanding of global citizenship and equity issues and to consider as a global marketer how you’d propose to fix that issue with a solution.

  Your paper should:

  1. State the issue you’ve identified
  2. Explain why you consider it a global citizenship and equity issue
  3. Explain a specific solution to solve the problem (use the pillars used in this course – marketing, international trade rules, etc.)
  4. Explain how the proposed solution creates a better international marketplace

  Please identify any references you use.

  Here are several topic ideas for your assignment on identifying unjust practices in local or global marketing and proposing solutions:

  1. Misleading Advertising Claims: Explore how certain brands utilize deceptive marketing tactics, such as false advertising or exaggerated health benefits, particularly in the food and beverage industry. Propose a solution such as stricter regulatory oversight and transparency requirements.

  2. Exploitation of Vulnerable Populations: Analyze how marketing strategies often target low-income communities with harmful products (e.g., tobacco and junk food). Suggest community-driven campaigns that focus on education, empowerment, and access to healthier choices.

  3. Cultural Appropriation in Marketing: Investigate cases where brands appropriate cultural elements for profit without acknowledgment or respect. Propose a solution that includes collaborative marketing strategies that involve local communities and respect cultural significance.

  4. Greenwashing Practices: Examine companies that engage in greenwashing—misleading consumers about the environmental benefits of their products. Provide a solution that includes third-party certifications and greater accountability in sustainability claims.

  5. Gender Stereotyping in Advertising: Look into how marketing perpetuates harmful gender stereotypes, particularly in toy or beauty product industries. Propose a solution that encourages inclusive advertising and diverse representation.

  6. Exclusionary Marketing Practices: Focus on how certain marketing campaigns ignore minority groups or marginalized communities. Suggest inclusive marketing strategies that cater to diverse audiences and promote equity.

  7. Pricing Discrimination in Global Markets: Discuss how multinational companies often set different prices for the same product based on geographical location, particularly in developing countries. Propose a solution that advocates for fair pricing strategies that consider local economic conditions.

  8. Data Privacy Violations: Analyze the implications of data exploitation in digital marketing, where companies often collect and use personal data without consumer consent. Propose solutions that emphasize data transparency, consumer rights, and better privacy regulations.

  9. Accessibility Issues in Marketing: Investigate how marketing campaigns often overlook accessibility for individuals with disabilities. Propose solutions that involve creating fully accessible marketing materials and campaigns that reach and include all customers.

  10. Impact of Fast Fashion on Global Communities: Explore how fast fashion marketing exploits labor in developing countries and creates unsustainable consumer habits. Suggest a solution that focuses on promoting ethical consumerism and supporting sustainable fashion initiatives.

  Each topic encourages critical thinking about global marketing practices and allows you to explore equity and citizenship while proposing a viable solution to address the identified injustice.