TITLE: Global Palates, Local Flavors: How Switzerland is Integrating Indian Food into its Tourist Experience
Aim:
To analyse how the Swiss Tourism industry is integrating Indian cuisine into its offering to enhance the overall tourist experience for Indian visitors.
To analyse how the Swiss Tourism industry is integrating Indian cuisine into its offering to enhance the overall tourist experience for Indian visitors.
Research Question: How is the Swiss Tourism industry integrating Indian cuisine into its offering to enhance the overall tourist experience for Indian visitors?
Hypothesis
H1 – The integration of Indian cuisine into the Swiss tourism industry offering will enhance the overall tourist experience for Indian visitors (3), leading to increased economic benefits (2)
H2 – The integration of Indian cuisine into the Swiss tourism industry offering will lead to an increase in cultural exchange. (2)
Will also require a final presentation for colloquium