The first attachment are the instructions for the paper.
The seco d attachment is my orignal submission.
Below is the direct feedback I received from my professor on my original submission.
1. State what the report is about on the cover page. a business plan for …… or a Strategy Report for……..
2. The table of contents should be on its own page and you need to align the headings with their respective page numbers
3. The executive summary should identify the problem that your study or report seeks to address, what the purpose or aim of the report is, how you went about researching and finding out more information about the problem and what you found, provide some data on the issue, the industry, the severity of the problem, what the authorities have done about the problem etc. Then what solution are you proposing, why your solution , how will it benefit the affected groups or businesses.
4. Remember that this is an executive MBA you are looking to receive from a business school, so how will your solution help the business to …. improve performance such as profit, reduce cost, increase sales, increase their market reach and so forth. The business model will be the section where you want to explain all these details.
5. The management structure should be described and what exeprience do they bring that makes them qualified to run the company. How will their expertise benefit the business and so forth. How will the company’s operations be managed on day to day basis, what are some of the skills gap that you will have and how will you attempt to fill those gaps
6. Give a background of the industry- healthcare and narrow it to the sector where you are conducting your research on. What is the size of the industry or sector in $ sum, who are the leaders, what stage of the industry life cycle are they in, what are the entry and exit barriers, any regulatory impediments or approvals etc?
6. The competitors must be identified, named and their products should be discussed- especially the ones that are in direct competition with your own products, what makes your product or service different from the competitors
7. then do the market analysis using the relevant tools
8. draw up a marketing plan
9. explain the operations plans
10. Explain the costings and main metrics to measure
11. Make your final recommendations
12. Expand on the risks and reward analysis